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Case Study: Gilmours

OneNineFive was tasked to design and deliver a customised Incentive and Reward programme for Gilmours - a leading New Zealand food and beverage wholesaler. 

The objectives for the incentive trip were:

  • Increase sales
  • Build strong relationships
  • Educate and inspire business owners

Working with Gilmours, we created a compelling brand and identity for this unique and ground breaking industry incentive and created ‘The Finest Cut - a slice of Melbourne Food, Wine & Hospitality’.  

This brand, along with a robust qualification metric which was then clearly communicated to selected customers of Gilmours who were invited to take part.

The successful 'qualification phase' enabled around 130 key customers to travel to Melbourne alongside Gilmours staff in May 2014.

MFWF Wine 12.1 credit Amanda Fordyce

We designed a customized programme that had four key streams:

  1. Education and Master Classes
  2. Special Events
  3. Networking
  4. Exploration

Key to the success of the 4 day experience was building a wider 195 team of like-minded, passionate hospo operators in Melbourne who were willing to share their stories with the guests from New Zealand.  

The Finest Cut delivered in 2014 was a resounding success, and in 2016 it was delivered again.  This time we took over 250 people to Melbourne.  A new programme was designed, with new content meaning that those on their second 'Finest Cut' trip had an entirely new experience.

The Roast Collection MFWF credit Daniel Mahon

“To Greg and the team at OneNineFive, we say, 'top job'.  We gave you a budget and a black canvas and you've delivered.  This has been an outstanding result for our business and there is no turning back”